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08/24/2015
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The Black Rock Coalition celebrates 30 years of rock advocacy and musical pioneering

Thirty (Year) Rock: How the Black Rock Coalition Keeps Process Alive, Nurtures a Vivid Scene
For 30 years, the Black Rock Coalition has proved that Black musicians have a central, vital role to play in shaping edgy, righteous, driving rock. Remembering the untold numbers of Black musicians who made rock what it is, while nurturing a scene, the volunteer-powered organization insists on the slow build of process, of people interacting in the flesh, in the face of major tectonic shifts in society and music.
“Everything comes down to the process. There’s a process to everything under the sun. Nothing we see on the surface, for a lot of artists, is the whole,” explains Darrell McNeill, BRC-NY Director of Operations. “The body of work goes way deeper. That’s what sets us apart. After thirty years, we know there’s a process. You have to go work out your thing to make it presentable. You can’t automatically jump from A to Z. You have to be patient enough. That’s what the people we support do.”
The people will come together for 30 events in 30 days during the month of September to celebrate the BRC’s 30 years of rock advocacy and musical pioneering. Bringing together elder statesmen of rock (Vernon Reid) with up-and-coming new names (Tamar-kali, Unlocking The Truth, Pillow Theory), the organization will hold listening sessions, retrospectives of performance highlights, showcases, and a gala exploration of Jimi Hendrix’s work withBand of Gypsys, a seminal piece of rock history made new and thought-provoking by the BRC Orchestra (BAMcafé; Sept 18-19, 2015). Full event details at blackrockcoalition.org.
“We assign real, significant value to music, in an era when musicians can feel their work is increasingly devalued,” says BRC President LaRonda Davis. “It is not instant. The process isn’t easy. There is work, and that’s on the part of the audience as well as the musician.” This work happens in community, not just in digitally mediated isolation. Which is why BRC is celebrating by bringing musicians and music fans together to look back and see forward.
The wide range of venues, people, and approaches broadcasts the heart of why BRC has stuck to its original aim of making greater space and providing a boost to African American artists who are venturing into powerful rock territory. The scene is there, it’s evolving, and it’s a powerful platform for Black expression. “Our great strength was we never tried to dictate where the scene went,” reflects Earl Douglas, Jr., BRC-NY’s Executive Director. “We never said, this isn’t this or that, so we won’t support it.”
Several of the celebration’s live events will flow into the next edition of BRC’s Rock’n’Roll Reparations compilation dedicated to its Million Man Mosh. “Our goal is always to get people together musically, live or recorded,” says Davis. “We’re going to be looking for songs that bring to light some of the issues that affect people and musicians of color, be it police brutality and incarceration or educational inequality.”
“That’s why BRC is still necessary to educate,” muses McNeill. “We own our culture, just as equally as we own our art. The two are inseparable. To use James Baldwin’s term, they are more than inseparable, they are insoluble.”